diff --git a/.gitattributes b/.gitattributes
index 54c3423..5b09ebd 100644
--- a/.gitattributes
+++ b/.gitattributes
@@ -8,3 +8,4 @@
 *.sh      text eol=lf
 *.bat     text eol=crlf
 *.ps1     text eol=crlf
+*.png     binary
diff --git a/.github/README.md b/.github/README.md
index 042ae7e..aac4d6c 100644
--- a/.github/README.md
+++ b/.github/README.md
@@ -7,6 +7,7 @@
 [![GNU Affero General Public License v3.0 License][license-shield]][license-url]
 
 <div align="center">
+  <img src="../assets/win-uia-logo.png" alt="WinUia logo" width="120" height="120">
   <h3 align="center">WinUia</h3>
   <p align="center">
     A .NET library for automating Windows applications through Microsoft UI Automation.
diff --git a/assets/win-uia-logo.png b/assets/win-uia-logo.png
new file mode 100644
index 0000000..4ac6cf2
Binary files /dev/null and b/assets/win-uia-logo.png differ
diff --git a/assets/win-uia-logo.svg b/assets/win-uia-logo.svg
new file mode 100644
index 0000000..4c78a53
--- /dev/null
+++ b/assets/win-uia-logo.svg
@@ -0,0 +1,6 @@
+<svg width="387" height="387" viewBox="0 0 387 387" fill="none" xmlns="http://www.w3.org/2000/svg">
+<rect width="183" height="183" rx="5" fill="#2C2C2C"/>
+<rect x="204" width="183" height="183" rx="5" fill="#2C2C2C"/>
+<rect y="204" width="183" height="183" rx="5" fill="#2C2C2C"/>
+<path d="M387 237.221C387 238.547 386.473 239.819 385.536 240.756L292.828 333.464C289.679 336.614 291.909 342 296.364 342H382C384.761 342 387 344.239 387 347V382C387 384.761 384.761 387 382 387H209C206.239 387 204 384.761 204 382V209C204 206.239 206.239 204 209 204H244C246.761 204 249 206.239 249 209V294.511C249 298.965 254.386 301.196 257.536 298.046L350.118 205.464C351.055 204.527 352.327 204 353.653 204H382C384.761 204 387 206.239 387 209V237.221Z" fill="#2C2C2C"/>
+</svg>
diff --git a/src/Directory.Build.props b/src/Directory.Build.props
index 2c4986a..7a7616a 100644
--- a/src/Directory.Build.props
+++ b/src/Directory.Build.props
@@ -16,6 +16,7 @@
     <RepositoryType>git</RepositoryType>
     <PackageTags>ui-automation;uia;uia3;windows;automation;testing;ui-testing;winforms;wpf;winui</PackageTags>
     <PackageReadmeFile>README.md</PackageReadmeFile>
+    <PackageIcon>win-uia-logo.png</PackageIcon>
     <IncludeSymbols>true</IncludeSymbols>
     <SymbolPackageFormat>snupkg</SymbolPackageFormat>
     <!-- After the first release, set PackageValidationBaselineVersion to it so a binary-breaking change fails the pack. -->
@@ -24,6 +25,7 @@
 
   <ItemGroup>
     <None Include="README.md" Pack="true" PackagePath="\" />
+    <None Include="$(MSBuildThisFileDirectory)../assets/win-uia-logo.png" Pack="true" PackagePath="\" Visible="false" />
   </ItemGroup>
 
   <!-- Every public member is listed in PublicAPI.Unshipped.txt (moved to PublicAPI.Shipped.txt at release), so a public API change shows up in review. -->