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title PwC Six-Step AI ROI Roadmap
source-id pwc-agentic-playbook-2026
wiki-page (02_References/enterprise-ai/wiki/frameworks/six-step-genai-strategy-roadmap.md)
last-synced 2026-06-07

PwC Six-Step AI ROI Roadmap

What this reference contains

PwC's sequential six-step pathway from AI aspiration to measurable ROI. The roadmap integrates strategic alignment, governance, pilot discipline, and reinvention into a single arc. It is both a planning tool and a maturity diagnostic.

The six steps

Step Focus Key action
1 Align to ONE business goal Quantify: efficiency, growth, or innovation. Don't pursue all three simultaneously at equal weight.
2 Pick a strategic position Explicit choice of where to compete in your value chain. Set stopping rules for non-primary positions.
3 Build foundation capabilities Data platform, governance structure, AI literacy baseline. Without this, pilots cannot scale.
4 Launch tracked pilots Narrow scope, simple execution. Pre-deployment metrics defined. 90-day target.
5 Scale with governance Move pilots to production with documented oversight, change management, and measurement.
6 Reinvent with AI Use AI to change what you sell, not just how you operate. The 2.6× productivity gap lives here.

Source: PwC Agentic AI Playbook 2026 and PwC ROI 2026.

Key insights

  • Steps 1–2 are the most skipped. Most firms move directly to Step 3 (foundation) or Step 4 (pilots) without aligning to a business goal or naming a position. This produces undifferentiated capability that cannot scale.
  • Step 6 requires CEO ownership. Reinvention is not a technology decision; it is a business-model decision. Without CEO commitment, the org will default to efficiency-only (Step 5 plateau).
  • Roadmap doubles as a maturity diagnostic. Ask: "Which step are we actually at?" Most firms overestimate by 1–2 steps.

When to consult

  • For skill process-pilot-design: Step 4 defines pilot discipline.
  • For skill general-roi-gate: Steps 1–3 are the pre-gate prerequisites; the 20-item checklist is the Step 4 gate.
  • For skill general-maturity-assessment: the six steps map directly against MIT-CISR's four stages and Accenture's archetypes.

Source

PwC Agentic AI Playbook 2026 and PwC Global AI ROI Report 2026. Six-step roadmap for enterprise AI value capture.